Saturday, May 10, 2014

FiercePharma: 10 big brands keep pumping out big bucks, with a little help from price hikes


Tracy Staton, writing for FiercePharma, provides a very interesting analysis of ten drugs that somehow keep sales up and prices rising despite challenges from competitive drugs, patent expirations and safety issues.

http://www.fiercepharmamarketing.com/story/10-big-brands-keep-pumping-out-big-bucks-little-help-price-hikes/

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